Privacy Policy – Seas the Day
Effective Date: January 2024
Last Updated: September 2025
At Seas the Day, your privacy matters. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our website, book a rental, or use our services. By using our site or services, you agree to the practices described below.
1. Information We Collect
We may collect the following information when you visit our website, inquire, or book with us:
Personal Information: Name, phone number, email address, billing address, and identification details for booking verification.
Payment Information: Credit/debit card details and billing records (processed securely through third-party payment processors).
Booking Details: Reservation dates, type of boat rented, guest list (if provided), and special requests.
Device & Usage Information: IP address, browser type, operating system, referral URLs, and how you use our website (via cookies and analytics tools).
Marketing Preferences: Newsletter sign-ups, SMS opt-ins, promotion opt-ins, and communication preferences.
2. How We Use Your Information
We use collected information to:
Process bookings and payments.
Verify identity for security and insurance requirements.
Communicate booking confirmations, updates, and customer support.
Send promotional offers, deals, newsletters, and text alerts (if you opted in).
Improve our website, marketing campaigns, and customer experience.
Comply with legal obligations (tax records, accident reports, insurance compliance).
3. SMS/Text Messaging
By providing your mobile phone number and opting in, you consent to receive SMS/text messages from Seas the Day regarding:
Reservation confirmations & reminders
Safety instructions or weather-related updates
Customer service communications
Exclusive promotions, discounts, and special offers
Your choices:
Message frequency may vary.
Standard message and data rates may apply.
You may opt out at any time by replying STOP to any message or contacting us at rentals@seasthedayaz.com.
For help, reply HELP or reach out to us directly.
We will never sell or share your phone number with unaffiliated third parties for their marketing purposes.
4. Cookies & Tracking
Our website uses cookies and similar tracking technologies to:
Remember your preferences and login details.
Analyze traffic and usage patterns.
Deliver targeted ads and remarketing campaigns.
You may adjust your cookie settings through your browser. Disabling cookies may affect site functionality.
5. Sharing & Disclosure
We do not sell your personal data. We may share information only with:
Service Providers: Payment processors, booking software, SMS/texting platforms, email marketing tools, insurance providers, and analytics platforms.
Legal Requirements: If required by law, court order, or government request.
Business Transfers: In the event of a merger, acquisition, or sale of company assets.
6. Data Storage & Security
All sensitive payment information is encrypted and processed securely by trusted third-party providers.
We maintain administrative, technical, and physical safeguards to protect your data.
Despite security measures, no online transmission is 100% secure.
7. Your Rights
Depending on your location, you may have rights under GDPR (EU) or CCPA/CPRA (California), including:
Requesting access to your personal data.
Correcting inaccurate information.
Requesting deletion of your data (“Right to Be Forgotten”).
Opting out of email and SMS marketing communications.
To exercise these rights, email us at [Insert Business Email].
8. Data Retention
We keep personal information only as long as necessary to:
Fulfill your bookings and provide services.
Comply with tax, legal, or insurance obligations.
Support customer service inquiries and disputes.
9. Children’s Privacy
Our services are not directed to individuals under 18. We do not knowingly collect data from children. If we learn we have unintentionally collected such data, we will delete it.
10. Third-Party Links
Our site may include links to third-party websites (e.g., social media, booking platforms). We are not responsible for their privacy practices.
11. Changes to This Policy
We may update this Privacy Policy as our business evolves. The “Last Updated” date will always be revised. Continued use of our services indicates acceptance of any changes.
11. Contact Us
If you have questions or concerns about this Privacy Policy or how your data is handled, please contact us:
Seas the Day – Boat Rentals
📧 rentals@seasthedayaz.com
📞 (480) 573-3269